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benzinga Corporate Catalyst Impact 55/100 ● negative

Morgan Stanley Maintains Overweight on Equifax, Lowers Price Target to $225

Jul 22, 2026, 6:33 PM UTC · Primary ticker $EFX

Morgan Stanley has reiterated its 'Overweight' rating on Equifax but reduced its price target from $243 to $225. This indicates a slightly less optimistic outlook on the stock's future valuation, despite maintaining a positive investment recommendation.

Morgan Stanley analyst Toni Kaplan maintained an 'Overweight' rating on Equifax (EFX), signaling continued confidence in the company's long-term prospects. However, the price target was lowered from $243 to $225. This adjustment suggests that while the analyst still sees upside potential, the magnitude of that potential has been slightly reduced, likely due to updated financial models, market conditions, or company-specific factors. For traders, this could lead to short-term negative sentiment for EFX as the lowered price target might be interpreted as a slight downgrade in expected returns, even with the maintained 'Overweight' rating. The long-term implications are less clear, as the core investment thesis remains positive, but the reduced target could cap immediate upside expectations.

$EFX negative Price target lowered
Source: benzinga
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Not financial advice. AI-generated analysis for informational purposes only.