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benzinga Corporate Catalyst Impact 75/100 ● negative

Reddit Stock Tumbles Wednesday: What's Happening?

Jul 22, 2026, 2:16 PM UTC · Primary ticker $RDDT

Reddit is reportedly considering blocking Google's access to its content for AI training, despite a current $60 million annual deal. This move, driven by concerns over AI's impact on traffic and revenue, has led to a significant drop in Reddit's stock price.

Reddit's stock is down significantly after reports that the company is weighing cutting off Google's access to its content for AI use. This is a reversal from earlier sentiment where Reddit was expected to gain more pricing power from Google. The potential termination of the $60 million annual deal, or a failure to negotiate a more favorable usage-based model, directly impacts Reddit's revenue streams and raises concerns about its traffic metrics as AI search features reduce clicks to external sites. For traders, this creates short-term volatility for RDDT due to uncertainty around future revenue and content strategy, while for GOOG, it represents a potential disruption to its AI data pipeline, though likely less impactful given its vast resources.

$RDDT negative Potential loss of revenue and traffic concerns
$GOOG negative Potential loss of valuable AI training data
Source: benzinga
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Not financial advice. AI-generated analysis for informational purposes only.