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benzinga Corporate Catalyst Impact 65/100 ● positive

Can Bitcoin Treasury Companies Beat BTC as Debt Crisis Threatens Dollar? Strive CEO Weighs in

Sep 24, 2026, 2:41 PM UTC · Primary ticker $ASST

Strive CEO Matt Cole argues that Bitcoin treasury companies like Strive and Strategy can outperform Bitcoin by consistently increasing BTC per share, leveraging favorable financing. He posits this model is resilient and could benefit significantly from a U.S. debt crisis leading to dollar debasement, driving Bitcoin's value higher.

This filing highlights Strive CEO Matt Cole's bullish outlook on Bitcoin treasury companies, specifically Strive (ASST) and Strategy (MSTR). He contends that these companies can outperform Bitcoin itself by strategically acquiring more BTC, especially through favorable financing, and that their model is robust even through bear markets. The core of his long-term bull case for Bitcoin and these companies is the impending U.S. debt crisis and potential dollar debasement, which he believes will drive substantial appreciation in Bitcoin's value. This presents a potential long-term opportunity for investors in ASST and MSTR, as their business model is designed to capitalize on Bitcoin's growth, potentially amplified by their financing strategies. Short-term implications are less direct, but the discussion reinforces the investment thesis for these companies among those who share Cole's macro outlook.

$ASST positive Company's strategy highlighted as successful
$MSTR positive Cited as an example of successful model
$BTC positive Underlying asset for treasury companies, macro bull case
Source: benzinga
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Not financial advice. AI-generated analysis for informational purposes only.