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benzinga Corporate Catalyst Impact 55/100 ● negative

DA Davidson Maintains Buy on ServiceNow, Lowers Price Target to $170

Jul 20, 2026, 4:08 PM UTC · Primary ticker $NOW

DA Davidson analyst Gil Luria maintained a 'Buy' rating on ServiceNow (NOW) but reduced the price target from $190 to $170. This indicates a slightly less optimistic outlook on the stock's near-term valuation, despite the continued positive recommendation.

DA Davidson's analyst Gil Luria reiterated a 'Buy' rating for ServiceNow, signaling continued confidence in the company's long-term prospects. However, the simultaneous reduction of the price target from $190 to $170 suggests a recalibration of short-to-medium term valuation expectations, possibly due to broader market conditions, competitive pressures, or a revised growth outlook for ServiceNow. This action primarily affects ServiceNow investors, who might see a slight dip in sentiment or a re-evaluation of their own price targets. For traders, this could present a short-term opportunity if the market overreacts to the price target reduction, or a signal to temper expectations for rapid appreciation.

$NOW negative Price target lowered
Source: benzinga
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Not financial advice. AI-generated analysis for informational purposes only.