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benzinga Corporate Catalyst Impact 65/100 ● neutral

OpenAI Launches GPT-Live-1 In API; GPT‑Live‑1 Available In API Today⁠ At $0.05 Per Minute For Front-End Voice Layer

Sep 10, 2026, 5:06 PM UTC · Primary ticker $MSFT

OpenAI has announced the immediate availability of its GPT-Live-1 model through its API, priced at $0.05 per minute for its front-end voice layer. This move expands access to advanced conversational AI capabilities for developers and businesses, potentially accelerating the integration of real-time voice AI into various applications.

OpenAI's launch of GPT-Live-1 in its API at a per-minute cost signifies a significant step in democratizing advanced conversational AI. This makes real-time voice AI more accessible to developers and businesses, potentially leading to a surge in innovative applications across various sectors. Microsoft, as a major investor and partner, stands to benefit from increased adoption and usage of OpenAI's models. Competitors like Google will face heightened pressure to innovate and offer competitive solutions. Short-term, this could drive increased demand for AI infrastructure (benefiting companies like Nvidia) and accelerate AI integration in enterprise software. Long-term, it could reshape how businesses interact with customers and automate processes, creating both opportunities for AI-driven companies and risks for those slow to adapt.

$MSFT positive Key investor and partner in OpenAI
$GOOGL neutral Competitor in AI, increased market competition
$AMZN neutral Cloud provider, potential for increased AI workloads
$NVDA positive AI chip provider, increased demand for AI infrastructure
$CRM neutral Enterprise software, potential AI integration
Source: benzinga
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Not financial advice. AI-generated analysis for informational purposes only.