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benzinga Corporate Catalyst Impact 65/100 ● neutral

Apple Duo Foldable iPhone a ‘Must Have Product,’ Gary Black Says ‘Don’t Underestimate the Power of the $AAPL Marketing Machine’

Sep 10, 2026, 4:33 PM UTC · Primary ticker $AAPL

This filing reports an analyst's positive outlook on Apple's newly unveiled foldable iPhone Duo, highlighting its potential to drive a new upgrade cycle and increase average selling prices. The analyst, Gary Black, believes the product will be a 'must-have' despite its high price, citing Apple's marketing power and the device's unique features.

Apple Inc. has unveiled its new foldable iPhone Duo, priced at $1,999, with pre-orders starting October 16th. Market expert Gary Black believes this product will be a significant catalyst, driving a new iPhone upgrade cycle and increasing average selling prices (ASPs) due to its 'must-have' appeal for younger demographics and business travelers. This is a positive development for Apple, potentially boosting future revenue and earnings, though Black also notes the risk of limited initial production and potential cannibalization of iPad sales. Short-term, the news could generate positive sentiment for AAPL stock, while long-term success hinges on actual consumer adoption and production scalability.

$AAPL positive New product launch and analyst endorsement
Source: benzinga
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