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benzinga Corporate Catalyst Impact 65/100 ● neutral

Morgan Stanley Reinstates Overweight on On Holding, Announces $39 Price Target

Sep 10, 2026, 12:07 PM UTC · Primary ticker $ONON

Morgan Stanley analyst Alex Straton has reinstated an 'Overweight' rating on On Holding (ONON) and set a new price target of $39. This analyst action suggests a positive outlook on the company's future performance, potentially leading to increased investor interest and upward price movement for ONON.

Morgan Stanley's reinstatement of an 'Overweight' rating and a $39 price target for On Holding (ONON) signals a strong vote of confidence from a major investment bank. This action is significant because analyst ratings, especially from prominent firms, can influence investor sentiment and institutional buying. For ONON, this could lead to short-term upward price momentum as investors react to the positive outlook. Long-term implications depend on the company's ability to meet or exceed the analyst's expectations, but the upgrade provides a positive foundation. The key opportunity for traders is to capitalize on potential short-term price appreciation following the news.

$ONON positive Analyst upgrade and price target
Source: benzinga
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Not financial advice. AI-generated analysis for informational purposes only.