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benzinga Corporate Catalyst Impact 65/100 ● negative

JP Morgan Maintains Neutral on Lululemon Athletica, Lowers Price Target to $95

Sep 4, 2026, 12:28 PM UTC · Primary ticker $LULU

JP Morgan analyst Matthew Boss has reiterated a Neutral rating on Lululemon Athletica (LULU) but significantly reduced its price target from $154 to $95. This revision indicates a more cautious outlook on the company's future performance by a major financial institution.

JP Morgan's decision to lower Lululemon's price target from $154 to $95, while maintaining a Neutral rating, signals a significant downgrade in their valuation of the company. This move suggests that the analyst sees headwinds or a re-evaluation of growth prospects that justify a much lower valuation. For traders, this could lead to short-term negative pressure on LULU's stock as the market digests the revised outlook from a prominent investment bank. The long-term implications depend on whether this revised target reflects a broader industry trend or specific concerns about Lululemon's competitive position or future earnings potential, potentially indicating a period of underperformance for the stock.

$LULU negative price target lowered
Source: benzinga
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Not financial advice. AI-generated analysis for informational purposes only.