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benzinga Corporate Catalyst Impact 55/100 ● negative

UBS Maintains Buy on Ulta Beauty, Lowers Price Target to $710

Aug 28, 2026, 4:17 PM UTC · Primary ticker $ULTA

UBS analyst Michael Lasser reiterated a 'Buy' rating on Ulta Beauty but reduced the price target from $735 to $710. This indicates a slightly less optimistic outlook on the stock's near-term potential, though the underlying positive sentiment remains.

UBS analyst Michael Lasser maintained a 'Buy' rating on Ulta Beauty but lowered the price target from $735 to $710. This adjustment suggests that while UBS still sees long-term value in Ulta, they have revised their short-term valuation expectations downwards. This could be due to various factors not disclosed in the filing, such as broader market conditions, competitive pressures, or a slight deceleration in Ulta's growth projections. For traders, this might lead to some short-term downward pressure on ULTA's stock as the market digests the reduced price target, but the maintained 'Buy' rating indicates that the long-term investment thesis remains intact. The key risk is if other analysts follow suit, creating a more significant negative sentiment.

$ULTA negative Price target lowered
Source: benzinga
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Not financial advice. AI-generated analysis for informational purposes only.