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benzinga Corporate Catalyst Impact 55/100 ● positive

Susquehanna Maintains Positive on Affirm Holdings, Raises Price Target to $110

Aug 28, 2026, 3:21 PM UTC · Primary ticker $AFRM

Susquehanna analyst James Friedman reiterated a 'Positive' rating on Affirm Holdings and increased its price target from $105 to $110. This indicates a continued bullish outlook from the analyst, suggesting potential upside for the stock.

Susquehanna analyst James Friedman maintained a 'Positive' rating on Affirm Holdings (AFRM) and raised the price target from $105 to $110. This analyst action signals continued confidence in Affirm's business prospects and valuation. For traders, this represents a short-term positive sentiment boost, potentially leading to increased buying interest. While not a fundamental change in the company's operations, an increased price target from a reputable firm can influence investor perception and provide a new benchmark for valuation, offering an opportunity for those looking to capitalize on positive analyst coverage.

$AFRM positive Analyst price target increase
Source: benzinga
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