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benzinga Corporate Catalyst Impact 55/100 ● negative

UBS Maintains Neutral on Marriott International, Lowers Price Target to $395

Aug 20, 2026, 4:13 PM UTC · Primary ticker $MAR

UBS analyst Robin Farley has reiterated a Neutral rating on Marriott International (MAR) but reduced the price target from $412 to $395. This adjustment reflects a slightly less optimistic outlook from the analyst, which could lead to minor downward pressure on the stock.

UBS analyst Robin Farley maintained a 'Neutral' rating on Marriott International (MAR) but lowered the price target from $412 to $395. This action indicates that while the analyst doesn't see significant upside or downside from current levels, their valuation model suggests a slightly lower fair value for the stock. This could lead to minor negative sentiment among investors, potentially causing a slight dip in MAR's stock price in the short term as some investors may adjust their positions based on the revised target. Long-term implications are likely minimal unless other analysts follow suit or there are fundamental changes in Marriott's business outlook. For traders, the key risk is a potential short-term dip, while the opportunity might be for those looking to buy on minor weakness if they believe the analyst's revised target is overly conservative.

$MAR negative Price target lowered
Source: benzinga
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Not financial advice. AI-generated analysis for informational purposes only.