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benzinga Corporate Catalyst Impact 55/100 ● positive

JP Morgan Maintains Neutral on Bath & Body Works, Raises Price Target to $24

Aug 18, 2026, 2:16 PM UTC · Primary ticker $BBWI

JP Morgan analyst Matthew Boss has reiterated a Neutral rating on Bath & Body Works (BBWI) while increasing its price target from $22 to $24. This adjustment reflects a slightly more optimistic outlook from the analyst, though not enough to warrant an upgrade in rating.

This 8-K filing discloses that JP Morgan analyst Matthew Boss has maintained a 'Neutral' rating on Bath & Body Works (BBWI) but has raised the price target from $22 to $24. This indicates a slightly improved valuation perspective from the analyst, suggesting a modest upside potential from their previous estimate. For traders, this is a moderate signal; while the price target increase is positive, the maintained 'Neutral' rating implies that JP Morgan does not see a compelling reason for significant outperformance or underperformance. Short-term, this could provide a small positive sentiment boost for BBWI, but long-term implications are limited without a rating upgrade. The key opportunity for traders is to observe if other analysts follow suit or if the market reacts significantly to this minor adjustment.

$BBWI neutral Analyst rating maintained, price target raised
Source: benzinga
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Not financial advice. AI-generated analysis for informational purposes only.