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benzinga Corporate Catalyst Impact 55/100 ● positive

Morgan Stanley Maintains Overweight on Starbucks, Raises Price Target to $111

Jul 16, 2026, 1:38 PM UTC · Primary ticker $SBUX

Morgan Stanley analyst Brian Harbour reiterated an 'Overweight' rating on Starbucks and slightly increased its price target from $110 to $111. This indicates a continued positive outlook from a major investment bank, suggesting potential for modest upside for the stock.

Morgan Stanley analyst Brian Harbour has updated his outlook on Starbucks, maintaining an 'Overweight' rating and raising the price target from $110 to $111. This action signals continued confidence in Starbucks' future performance from a prominent financial institution. For traders, this provides a positive signal, suggesting that the stock may have further room to grow, albeit modestly given the small price target increase. The short-term implication is a potential slight upward movement or stabilization in SBUX's stock price, while the long-term outlook remains positive as long as the 'Overweight' rating holds. The key opportunity for traders is to consider this analyst's endorsement as a factor in their investment decisions, potentially reinforcing a bullish stance on SBUX.

$SBUX positive Price target increase and maintained 'Overweight' rating
Source: benzinga
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Not financial advice. AI-generated analysis for informational purposes only.