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benzinga Corporate Catalyst Impact 55/100 ● positive

UBS Maintains Sell on Dillard's, Raises Price Target to $468

Aug 17, 2026, 2:20 PM UTC · Primary ticker $DDS

UBS analyst Mauricio Serna has reiterated a 'Sell' rating on Dillard's (DDS) while slightly increasing the price target from $465 to $468. This indicates a continued bearish outlook on the company despite a minor upward adjustment in valuation.

This filing indicates that UBS analyst Mauricio Serna has maintained a 'Sell' rating on Dillard's (DDS), while making a marginal upward adjustment to the price target from $465 to $468. This action suggests that despite a slight increase in the perceived valuation, the fundamental outlook for Dillard's from UBS remains negative. For traders, this reinforces a bearish sentiment from a major financial institution, potentially influencing short-term trading decisions. While the price target increase itself is minor, the sustained 'Sell' rating signals a lack of conviction in the company's long-term growth prospects, which could weigh on investor sentiment.

$DDS negative Analyst maintains 'Sell' rating
Source: benzinga
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