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benzinga Corporate Catalyst Impact 65/100 ● neutral

Ackman Looks for Netflix Redemption: Here’s How Much He Could Have Made Holding His 2022 Stake

Aug 13, 2026, 7:45 PM UTC · Primary ticker $NFLX

Bill Ackman's Pershing Square has re-entered a position in Netflix, four years after selling his previous stake at a significant loss. This move signals renewed confidence in Netflix's business model and future growth, despite past misgivings about subscriber predictability.

This filing details Bill Ackman's Pershing Square re-establishing a position in Netflix, four years after exiting a prior stake at a $400 million loss. The re-entry, based on Ackman's belief that Netflix has 'won the streaming wars' and trades at a cheap valuation, signals a significant shift in his sentiment. This could be seen as a vote of confidence for Netflix, potentially attracting other institutional investors. For traders, it highlights a potential long-term opportunity in NFLX, especially given Ackman's reputation, but also underscores the volatility and unpredictability that led to his initial exit. The key risk is whether Netflix's new strategy (ad-supported, live sports) will deliver the predictable growth Ackman now anticipates.

$NFLX positive Major investor re-entry, positive outlook
Source: benzinga
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