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benzinga Corporate Catalyst Impact 75/100 ● neutral

Bill Ackman Lost $400 Million on NFLX Stock in 2022 — Now He’s Back With a 3.15M-Share Bet, Saying Netflix Has ‘Won the Streaming Wars’ (UPDATED)

Aug 13, 2026, 1:20 PM UTC · Primary ticker $NFLX

Bill Ackman's Pershing Square has re-entered Netflix (NFLX) with a 3.15 million share position, four years after a significant loss. This move signals Ackman's renewed confidence in Netflix's dominance in the streaming market and its future financial momentum, despite the company's recent stock performance.

Bill Ackman's Pershing Square, a prominent activist hedge fund, has made a significant re-investment in Netflix (NFLX) with a 3.15 million share position, representing 4.9% of its portfolio. This is notable because Ackman previously exited NFLX in 2022 with a $400 million loss. His renewed conviction, stating Netflix has 'won the streaming wars' and anticipating double-digit revenue growth with margin expansion, could signal a bullish sentiment shift for NFLX. This move affects NFLX directly by potentially boosting investor confidence and attracting other institutional money, while also highlighting Pershing Square's broader portfolio strategy which includes new stakes in V, MA, SPGI, ICE, and ALC, though MSFT and UBER remain top holdings. For traders, this presents an opportunity to consider NFLX's potential upside based on Ackman's thesis, especially given its recent underperformance in 2026, but also carries the risk of a repeat of his previous unsuccessful bet.

$NFLX positive Major investment by prominent activist investor
$MSFT neutral Largest holding in Pershing Square portfolio
$UBER neutral Second largest holding in Pershing Square portfolio
$V neutral New major stake by Pershing Square
$MA neutral New major stake by Pershing Square
Source: benzinga
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Not financial advice. AI-generated analysis for informational purposes only.