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benzinga Corporate Catalyst Impact 65/100 ● negative

UBS Maintains Buy on Zillow Group, Lowers Price Target to $50

Jul 31, 2026, 9:12 PM UTC · Primary ticker $ZG

UBS analyst Stephen Ju maintained a 'Buy' rating on Zillow Group but significantly lowered the price target from $75 to $50. This indicates a revised, less optimistic outlook on the company's near-term valuation by a major investment bank, despite continued confidence in its long-term prospects.

UBS analyst Stephen Ju maintained a 'Buy' rating on Zillow Group (ZG) but reduced the price target from $75 to $50. This action signals that while UBS still sees long-term value in Zillow, their near-term valuation expectations have decreased significantly, likely due to evolving market conditions, competitive pressures, or revised financial models. This could lead to short-term negative pressure on Zillow's stock as investors react to the lowered price target, potentially causing a dip in share price. For traders, this presents a potential opportunity for short-term bearish plays or a chance for long-term investors to accumulate shares at a lower price if they believe the 'Buy' rating's underlying thesis remains strong.

$ZG negative Price target lowered
Source: benzinga
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Not financial advice. AI-generated analysis for informational purposes only.