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benzinga Corporate Catalyst Impact 55/100 ● positive

Morgan Stanley Maintains Overweight on Starbucks, Raises Price Target to $115

Jul 30, 2026, 12:10 PM UTC · Primary ticker $SBUX

Morgan Stanley analyst Brian Harbour reiterated an Overweight rating on Starbucks and increased its price target from $111 to $115. This indicates a continued positive outlook from a major investment bank, suggesting potential upside for the stock.

Morgan Stanley analyst Brian Harbour maintained an 'Overweight' rating on Starbucks (SBUX) and raised the price target from $111 to $115. This action signals continued confidence from a prominent financial institution in Starbucks' future performance. For traders, this could be seen as a positive signal, potentially leading to short-term upward momentum or reinforcing long-term bullish sentiment. The increased price target suggests that Morgan Stanley believes the stock has more room to grow, which could attract more investors. The primary implication is a positive sentiment boost for SBUX, with limited broader market impact.

$SBUX positive Price target increase
Source: benzinga
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Not financial advice. AI-generated analysis for informational purposes only.